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Brookshire Brothers Consumer Insights Project: Fall 2020
Project: In the fall 2020 semester, our team was tasked with identifying Brookshire Brothers' target market for the grand opening of their new store in College Station. We accomplished this by conducting primary and secondary research on the consumers in the Bryan/College Station area, analyzing primary data collected, and creating consumer profiles.
My roles: Lead Graphic Designer, Report Writing, Survey Writing, Survey Data Analysis
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